A new media initiative will see primary school aged children enjoying a "huge range of content" that will be safe, interactive and ad-free.
The initiative is a collaboration between NZ On Air and TVNZ. The interactive curated website will be run by a newly formed team at TVNZ, utilising the company’s expertise and technology. NZ On Air will invest $1.5m in the site, targeted at five to nine year olds.
Arts, Culture and Heritage Minister Maggie Barry has welcomed the site, which is expected to go live around March 2018.
“New Zealand children need to see and hear themselves and their own accents in the media they consume. This project will ensure our culture is alive and well in screen content for our youngest viewers,” says Barry.
“The site will be designed for children and they will be involved at every stage from development through to when it’s ready to go live. It will be easy to navigate and be commercial free with a huge range of content.
"NZ On Air will commission content through its September funding round and is about to start working with children’s content producers on ideas for new material.”
Communications Minister Simon Bridges says it is a first for New Zealand and is possible thanks to the Government’s extensive roll-out of communications infrastructure.
“The roll-out of Ultra-Fast Broadband (UFB) is making internet more accessible to New Zealanders of all ages with more than 1.1 million households now able to connect. This project will ensure there is quality local content readily available to children in a safe online environment,” he says.
“This project is also a great example of convergence, known as the reduction in barriers between sectors, and shows the new opportunities businesses and consumers alike can gain from the greater choice and accessibility it affords.”